case study / cultural experience / AI art

SHAMS

A 55-minute cultural experience about Rumi and Shams Tabrizi, built through music, dance, Farsi poetry, projection, and collaborative AI art.

Artistic question

How do we create a space of transformation? SHAMS follows poet Rumi through the Sufi mystic seven stages of love - attraction, infatuation, longing, love, annihilation, subsistence, and unity - after his encounter with Shams Tabrizi. The piece turns that spiritual architecture into a room: singers, dancers, projections, scrim, and audience moving through the same emotional passage.

In Dallas, the story expands beyond two historical figures. It becomes a civic ritual for a city with one of the country's most significant Middle Eastern and North African communities, asking how Persian poetry, contemporary movement, AI-assisted art, and live voice can create belonging, empathy, and transformation in the room.

Experience

Dancers arranged in a circle during SHAMS with Sam Brukhman conducting below the stage
01 / body

Love as a physical passage.

Bruce Wood Dance brings Rumi's inner transformation into the body, turning attraction, longing, surrender, and unity into visible motion.

02 / voice

A Farsi songbook for the room.

Sahba Aminikia's score uses 16 voices, narrator, string quartet, and pre-recorded sound to carry Rumi's poetry in its original Farsi.

Verdigris Ensemble performing SHAMS in front of Sara Baumann's projected visual art
03 / Sara Baumann

Original art, animated with AI.

Baumann created the visual art for SHAMS; animating that artwork with AI became one of the clearest ways technology entered the production, extending the emotional terrain of each stage without replacing the hand of the artist.

System

55minutes
16voices
7stages of love
1,100+audience members

SHAMS is structured as a multidisciplinary passage through attraction, infatuation, longing, love, annihilation, subsistence, and unity. The score, movement, and projected imagery are not separate layers of spectacle; they are a single system designed to put the audience inside Rumi's transformation.

The projection system uses a scrim between image and performer, allowing Sara Baumann's artwork to land directly on the singers. As the projected lines move, they trace the choir in real time, making the performers part of the image field rather than bodies standing in front of a screen.

Verdigris Ensemble performing SHAMS beneath a green projected arch
projection architecture / threshold
Dark SHAMS stage image with teal projection and singer at the edge of the stage
voice / shadow / animated field
directorial frame

The production asks the room to move from observation into participation: to feel poetry as sound, sound as body, and image as a kind of spiritual weather.

Media

sizzle reel / music, dance, projection
2025 film / full-stage experience
Verdigris Ensemble performing SHAMS in front of a projected image of Rumi and Shams
Rumi and Shams / projected iconography
Two SHAMS collaborators embracing backstage in black and white
transformation / after the room

Media + recognition

D Magazine / Best of Big D

Winner, Best Production

source
KERA / The Dallas Morning News

Verdigris Ensemble revives immersive, Rumi-inspired 'Shams' with new elements

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NBC 5 DFW / The Scene

New immersive restaging of 'Shams' by the Verdigris Ensemble in Dallas

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KERA / KETR

A new take on Rumi, the popular Persian mystic poet, from Dallas' Verdigris Ensemble this weekend

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D Magazine

Verdigris Presents SHAMS This Weekend

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The Dallas Morning News

Verdigris Ensemble, Dallas' innovative choir, bringing medieval Persian poetry to life

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NBC 5 DFW / The Scene

Love Unites Music, Poetry and Art in Verdigris Ensemble's 'SHAMS'

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BroadwayWorld / NEA

Verdigris Ensemble Awarded Grant From the National Endowment for the Arts

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CultureMap Dallas

Verdigris Ensemble presents Shams

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Project details

production
  • Cultural experience / interdisciplinary collaboration / AI art and animation
  • 16 voices / string quartet / narrator / pre-recorded sound
  • Seven stages of love: attraction, infatuation, longing, love, annihilation, subsistence, unity
  • Original art by Sara Baumann animated with AI as part of the visual system
  • Scrim projection traces the artwork across the singers in real time
support
  • The Crow Museum of Asian Art
  • Dallas Tourism Public Improvement District
  • City of Dallas Office of Arts & Culture
  • TACA
  • New Music USA
credits
  • Conceived by Sam Brukhman
  • Composed and narrated by Sahba Aminikia
  • Poetry by Jalal al-Din Muhammad Rumi
  • Translations by Zara Houshmand
  • Choreography by Joy Bollinger
  • Visual art by Sara Baumann
  • Dance by Bruce Wood Dance
  • Projections by Courtney Ware and Lightware Labs
  • Lighting design by Christopher Mount
  • Vision and direction by Sam Brukhman

Sources